Firefly Energy joining the Electric Drive Transportation Association (EDTA).
In case you haven't heard of Firefly, the company is a spin-off of
Caterpillar, Inc., out of Peoria, IL, and has developed a new
carbon-graphite foam lead acid battery technology.
This is the first advancement in lead-acid batteries, a technology that's
remained relatively unchanged since before the Civil War. Changes made by
Firefly have lead-acid batteries a viable technology for future hybrid
electric vehicles. The Firefly Energy battery has some key advantages
compared to lead acid batteries currently on the market. The Firefly
1) uses 80 percent less lead and thus is one quarter of the weight
2) has a recharge rate that is seven times faster
3) is more resistant to corrosion
4) has double the life expectancy
5) is safer for the environment when discarded at the end of its life cycle
And, the Firefly battery stands out compared to the other popular
alternatives of nickel metal hydride (NiMH) and lithium, as it is one-tenth
the cost for manufacturers compared to NiMH and is much safer than unstable
If you are interested in setting up a time to speak with Firefly Energy
co-founders Mil Ovan and/or Ed Williams, feel free to contact me anytime and
I will be happy to arrange an interview.
Thank you for your time and consideration,
Media Relations Manager
Tech Image, Ltd. - for Firefly Energy
Office: 847-279-0022, ext. 239
Firefly Energy, Inc. Joins the Electric Drive Transportation Association
October 31, 2006-Washington, DC-Firefly Energy, Inc., an Illinois-based
company which has developed a next-generation lead acid battery technology,
has joined the Electric Drive Transportation Association (EDTA), a
Washington, DC -based trade association that represents battery, hybrid and
fuel cell electric drive technologies.
"Advanced batteries technologies are a critical piece of the future of
electric drive transportation," says EDTA President Brian Wynne. "Firefly's
carbon-graphite foam lead acid battery brings a unique technology to the $30
billion worldwide battery marketplace."
"Our battery technology delivers a performance associated with advanced
battery chemistries, while reducing weight and increasing range and life,"
says Mil Ovan, Senior Vice President and co-founder of Firefly. "Membership
in EDTA gives us the opportunity to reach new customers and partners, and to
work with the government to advance electric drive transportation policies
in Washington." Firefly's membership in EDTA comes on the heels of the
company's announcement that it had been tabbed for an appropriation of $3.25
million in the Fiscal Year 2007 U.S. Defense Bill. Mr. Ovan will be
speaking at the November 26-29th ETDA conference on "Defending our Future:
Preparedness and National Security".
EDTA is the preeminent U.S. industry association dedicated to the promotion
of electric drive as the best means to achieve a secure and sustainable
transportation sector. As a unified voice for the electric drive industry,
EDTA's membership includes a diverse representation of vehicle and equipment
manufacturers, energy providers, component suppliers and end users. EDTA
supports the commercialization of all electric drive transportation
technologies through public policy advocacy, research and education,
industry networking, and international conferences and exhibitions. For more
information on EDTA, visit www.electricdrive.org
About Firefly Energy, Inc.:
Firefly Energy (www.fireflyenergy.com) is a Peoria, Illinois-based company
which has developed a next generation lead acid battery technology that has
the opportunity to address major portions of the $30 billion worldwide
battery marketplace. Firefly's carbon-graphite foam-based battery technology
can deliver a unique combination of high performance, extremely low weight
and low cost, all in a battery which utilizes the best aspects of lead acid
chemistry while overcoming the corrosive drawbacks of this same chemistry.
This product technology delivers to battery markets a performance associated
with advanced battery chemistries (Nickel Metal Hydride and Lithium), but
for one-fifth the cost, and can be both manufactured as well as recycled
within the existing lead acid battery industry's vast infrastructure. The
company was formed after its technology, technical founder, and initial seed
funds were spun out of Caterpillar, Inc. (www.cat.com), a Fortune 90
company, in May 2003, and is headed by co-founders Edward Williams (CEO),
Mil Ovan (Senior VP), and Kurtis Kelley (Chief Technology Officer).
Investors include Caterpillar (www.cat.com) (NYSE: CAT), BAE Systems
(www.baesystems.com) (London Stock Exchange over the counter symbol: BAESY),
Chicago-area Venture Capital firm KB Partners (www.kbpartners.com), the
State of Illinois' Illinois Finance Authority, and Husqvarna
(www.husqvarna.com). (Other OTC: HSQVY.PK). In 2006, Firefly was named
winner of both the Frost & Sullivan Technology Innovation Award and Frost's
Energy Storage Entrepreneurial Storage Company of the Year Award.