"So the kind of love we are concerned with is the love that seeks and delights in the welfare of others. It is lofty and selfless, expecting nothing in return, not even appreciation or gratitude. It gives just for the sake of giving. It finds delight in seeing joy and happiness light up in another's eyes or face. That is sufficient reward, making all the effort and "labour of love" worthwhile. Such love wishes for others only what is good, that they be happy and be far from all pain and suffering."
~ p56 Curbing Anger, Spreading Love by Bhikkhu Visuddhacara, Buddhist Publication Society http://www.bps.lk
Antony: I think this is fine as far as it goes, but for practical laylife there need to be more rewards than just momentary emotional satisfaction. I think the Brahmaviharas are also a wise way of doing business, letting people know that we aren't out to destroy the competition, which actually makes people more likely to initiate a win-win deal.
With metta / Antony.