Hmm, how to build a good brand to bolster the
stock image and how to push up the stock image
to bolster the brand recognition? A kind of
I think some PR consultants work on that.
I think also that the 2 things are sometimes
Not sure the unilever shareholder knows well what
are the brands that unilever manages, and that
the consumer knows well that unilever is managing
the brands he/she is buying.
Another approach is that some behavioral finance
concepts are close to some marketing concept,
as both calls on social cognition and affect.
Maybe you could give more precisions on your
--- In Behavioral-Finance@yahoogroups.com
, "Jan-Philipp Weers"
> Can anybody help me? I need information/ articles concerning the
> Brand management & Behavioral-Finance
> King regards
> Jan-Philipp Weers (MBA)
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