Wind Technology Powers The Future
General Electric Helps Grow the Clean and Fuel
Efficient Power Source
April 2003 (Newstream) -- Whether it is cars that run
on hydrogen or machines using the latest solar
innovations, companies are making major breakthroughs
in energy technology that meet today's pricing and
environmental concerns. Now, the latest breakthroughs
are being made in one of the world's oldest sources of
Wind is a valuable source of energy because it is
cleaner and more fuel-efficient than other power
sources. Just last year, General Electric had a record
6,500 megawatts of new wind generating capacity -
enough energy to provide electricity to roughly 1.5
million homes. And wind is becoming one of the fastest
growing energy sources in the world, with wind energy
growing 31 percent annually over the last five years.
GE is promoting the use of wind technology in its
latest commercial entitled "Galley." In the spot,
barbarians struggling in a primitive rowing vessel are
passed by another group of barbarians partying on a
similar boat that has a sail. The ad is the latest
commercial in GE's "Imagination at Work" corporate
image campaign which was launched in January 2003.
Three previous spots focused on GE's accomplishments
in the fields of aviation, plastics and medical
systems. Here is a behind the scenes look at the
making of "Galley," which debuts on Monday.
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