Looking forward to the social media club meetup in LA, I thought I'd
write a report on our own efforts here in Edel-land.

As you know, the agency in general has been pretty aggressive when it
comes to bringing clients (and the agency) into social media. This
perhaps explains why we're exploring this concept.

I'd like this group to iterate a little bit about why the social news
release is vital. Here are my topline thoughts:

- It has nothing to do with the press release itself. If a bad PR
person starts pumping out SMPR's, it won't end well.

- What the SMPR does, really, is take a familiar metaphor that nearly
every company understands (the press release) and incorporates
components of social media (something most companies *don't* understand).

- The SMPR concept is evolutionary (if overdue) rather than
revolutionary. We'll do ourselves a disservice if we adopt that
typical "[X] is dead because [Y] is here" rhetoric that is far too
pervasive.

My initial pre-meeting thoughts.