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Last week, the Scrum Alliance sent out a notice to our registered user groups
requesting their agreement to terms of using the Scrum Alliance logo. This
caused some confusion in the community, and we apologize. Our goal was not to
make it more difficult for the community, but that is what happened.
The response from the community was swift, passionate and is something that we
cherish. We recognize that the community is one of our biggest assets, and we
want to ensure that moving forward your voice is heard.
To make that happen, we are making several changes as an organization:
1) We've emailed the affected user groups and informed them not to sign a
licensing agreement. Instead we will post guidelines for those who wish to use a
Scrum Alliance Scrum User Group logo.
2) We do want to provide, for groups who wish to use them, Scrum Alliance
materials. This can include logos, forms, marketing materials and other
elements. By the end of this week, we will post a draft of a set of guidelines
to the Scrum Development list for how we'll ask groups to use the materials. The
guidelines will then be posted on the Scrum Alliance website. We'll also be
putting clear guidelines for how to get your group on the Scrum Alliance site,
how to request materials and speakers, etc.
3) We recognize that one benefit we can provide to the community is a common
voice and a point of contact that the community can go to whenever questions
arise, or concerns need to be heard. To help facilitate this, we've hired Cory
Foy as a Community Liaison. I've tasked Cory to build a coalition of community
leaders and to serve as that common point of contact for community events and
user groups
4) Finally, we want to make sure that the community understands that we want to
serve you. There are several initiatives that we have undertaken as the Scrum
Alliance to build and serve the Scrum Community that aren't always visible to
the community as a whole. We're going to be working on ways to publicize what we
are doing, and how you can get involved in these initiatives.
I personally want to thank all of you for the wonderful feedback, the
constructive criticism, and the passion that you show for Scrum and the Scrum
community. I hope that we can work to build and spread Scrum throughout your
communities and all over the world. Thank you.
Regards,
Jim Cundiff
Managing Director
Scrum Alliance
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