99.9999% of the stuff written on marketing doesn't begin to address the needs of the majority of the people in this world. We start with a log of mails debating what the Rural poor in India need, and whether marketing could do a better job. Please note these mails were originally a private brainstorming discussion. If you want to quote somebody, please find out whether they want to be attributed or anonymous. The issues raised seemed to be too important not to make them accessible.

If you need help in raising any queries etc, please contact either:
Adite Chatterjee in India at adite@nda.vsnl.net.in
or Chris Macrae in Washington DC at wcbn007@easynet.co.uk

If the subject's important to you, do drop us a line. As well as being one of the least discussed marketing puzzles, this is also one of the hardest to make valuable headway with. We need people who care to network...