MusicLoveMatch (MLM) is one of the contributions to Excitera Innovation Challenge 2005. In short the product is an extension of Internet dating. It works as follows:

1. Register on the web
2. Type in the profile of you and your future partner/flirt/friend
3. Choose your favourite dating soundtrack
4. Download the application to your mobile phone
5. Hang out, go shopping, catch the bus or whatever you want!
6. A SMS to your mobile indicates when there's a profile match within 100 meters.
7. Switch on the MusicLoveMatch, plug in your earphones and listen to the music.
8. When the music gets more intense and exciting your match is close... Keep you eyes opened and start dating IRL!