Hey all -

Just wanted to pass on some information about the "logo
design" company LogoWorks. The firm has been getting
a lot of major glowing press lately:

Wall Street Journal
http://tinyurl.com/9o4w5

Entrepreneur Magazine
http://www.entrepreneur.com/logocontest/0,7353,,00.html

Over the past few days more and more people have discovered
that numerous LogoWorks designs have actually been blatantly
ripped off from other designers. You may want to take a look
at some of the discussion and evidence at some of these links:

The Origins of Brands Blog - written in praise of LogoWorks.
The comments offer a great deal of info:
http://tinyurl.com/bs8gb

BadDesignKills
http://www.baddesignkills.com/logoworks/index.htm

ThePreparedMind
http://tinyurl.com/bbv9c

Morea's Photos
http://tinyurl.com/dmhrr

HOW Design Forum Discussion
http://tinyurl.com/bej4q

A HOW Forum "discussion" with a LW designer
http://tinyurl.com/a9rry

I'm sure this will get more interesting as the week continues.
Personally, I feel such "logo mills" do a huge disservice to the
graphic design industry. The outright stealing of the work
of other designers is another issue and its blatancy is incredible
to me - and should outrage all designers and the clients being
taken for what initially may be an inexpensive ride to get a
new logo. How many stolen designs have been repackaged
and sold to unexpecting clients by LogoWorks?

- J.

Jeff Fisher :: Engineer of Creative Identity
Jeff Fisher LogoMotives
http://www.jfisherlogomotives.com

:: :: :: :: :: :: ::

HOW Magazine Editorial Advisory Board

2006 HOW Conference Advisory Board

Author: "The Savvy Designer's Guide to
Success" from HOW Design Books.