The Actor’s Business Cycle – Brand Loyalty: Why Trust, Behavior and
Consistency are so Important to Your Career

The ultimate goal for every actor is having someone commit to repeatedly hiring
them for work or recommending them to others for their projects.

The concept of the Actor’s Business Cycle, or ABC™, has been adapted from
the corporate world. Taken step by step, these easy to understand ideas will
provide you with a powerful tool to realize your career goals. Many actors
think that landing the part and working on that one project is the last step in
their pursuit of having an acting career; they view each show in isolation from
the one before and after it. But this perspective will stand in the way of
their gaining, and keeping, momentum in their career. Like the car salesman
said, “You don’t sell a guy one car, one time. You sell him five cars over
fifteen years.” And to do this you must achieve the most important goal for
any business that sells a product/service.

To read the rest of this article go to:
http://acting.suite101.com/article.cfm/the_actors_business_cycle_brand_loyalty

Based in Washington D.C., Sean Pratt has been a professional actor for more than
20 years. He also teaches classes on and writes articles about the business of
the Biz. http://www.seanprattpresents.com/


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