Dear Climate Crisis Action community,

I would like to provide you with an opportunity to participate in an effort that has the potential to end the vast majority of global deforestation and obviate greenhouse gas emissions from livestock based agricultural practices.   

The effort I am referring to concerns the research and development of hydroponic or “in vitro” meat as an alternative to animal flesh for human consumption. Hydroponic meat is grown without the body of an animal and has the potential to be produced ethically and efficiently..

Currently, there are no funded hydroponic meat research and development programs in the United States. To address this issue, I've entered a project titled "Hydroponic Meat for a Sustainable Planet Earth" in the American Express members project contest.

See link for project description: http://www.membersproject.com/project/view/H6PLUB

Projects are eligible for $100K to $1.5M in funding. Top nominated projects will be selected by an advisory committee for award candidacy.  The top five projects will be awarded funding according to popular vote. I have selected New-Harvest.org as the recipient organization in the event that this project is awarded funding.

If you would like to show your support, there are several ways:

1. nominate this project

2. post a comment on the site

3. please forward this notice to others who would be interested in supporting this idea.

Projects may be nominated through August 31st.

The success of this project depends upon funding, and funding will only be possible with the collective support of the compassionate community.

Though you and I may choose to live vegetarian lifestyles, in actuality, overall meat consumption in the United States and in developing countries (e.g. China) is on the rise. According to a United Nations Food and Agriculture Organization report, this trend is anticipated to continue into the future. Economically produced, hydroponic meat possesses the potential to undermine the demand for traditional meat. If realized, hydroponic meat will be the most realistic and effective approach to ending the majority of animal suffering and restoring our environment.

Please join me and show your support for this project. If you have any questions or concerns, feel free to write and I will be happy to respond.

Thank you for your time and consideration.

Sincerely,

Nick Genovese

genoven@...

P.S. The renowned primatologist, environmentalist and vegetarian Jane Goodall is on the AmEx members project Advisory Panel responsible for advancing 25 of the top community supported projects to the final voting rounds. With her insight and your participation, I am confident that we will have a chance to profoundly change the future.

For more information about hydroponic (in vitro) meat:

www..whyculturedmeat.org

www.new-harvest.org

www.invitromeat.org

www.futurefood.org