encourage an interest in the activities of the South Africa ACM SIGCHI Chapter;
create an awareness of Human-Computer Interaction (HCI) and usability issues with developers, educators, users and consumers, and the South African IT industry;
strengthen ties between HCI experts in other countries and South Africa;
stimulate an awareness of South Africa's special needs and problems with regard to HCI;
encourage participation by local and foreign industry experts in HCI-oriented activities.