Rahman floats his own music label


Subhash K. Jha [Wednesday, April 18, 2007]



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Mumbai, April 18 (IANS) Composer A.R. Rahman has just fulfilled a
long-cherished dream by launching his own music label, K.M. Music.



"For a long time now I wanted to float my own label K.M. Music. My
label won't market the music. It'll just distribute music recorded in
my studio in Chennai to large music companies like Sony," Rahman told
IANS.



K.M. are the initials of a Sufi name from the south that Rahman wants to honour
through his music.



"Basically, the creative aspects and vision of the music we produce
will be our lookout, not the marketing. I've no idea of the
non-creative and fiscal side of the music business.



"Digital downloads are easy for me. But to go into the nitty-gritty of
music marketing is difficult for a creative person like me. Better to
restrict myself to what I know. So I'd rather keep out of the
marketing."



He clarifies that none oh his film projects will be on his K.M. label.



"My label will be devoted to putting out alternate music
- the kind of sound I don't have the freedom to create in movies. This
idea of a music label was with me for sometime now. But I didn't want
to announce it until I had some of the music ready."



Now Rahman is all set to put out a bunch of albums on his label.



"There's an artiste from Britain, another will feature a mix of artistes from
India and the US, another is a Tamil poetry project - it's all experimental and
eclectic. Let's see how it goes.



"Though I won't be directly involved in the production of all the music
on my label, I'll certainly be involved in all my projects. In fact,
the reason I built this large studio in Chennai was to finally start
this label. No one can use the facilities in this studio as well as me."



Currently Rahman is basking in the success of his new album "Sivaji" which stars
Tamil superstar Rajnikanth.