Nov. 6, 2007

Contact: A. Jinnie McManus, Manager - Public Relations,
Pacific Media Association
press@...

PMX announces final guest: Heart of HEROES Ando

Los Angeles – Actor James Kyson Lee, whose portrayal of beloved Ando
Masahashi is seen every Monday on the NBC television phenomenon
HEROES, will appear at Pacific Media Expo (PMX) this weekend for one
day only: Sunday, Nov. 11. Lee will greet fans with a rare, intimate
two-hour panel and autograph session.

"I am very excited to be attending the 2007 Pacific Media Expo. It's
a great way to come together and celebrate our art, creativity,
culture and community," said Lee. "We're going to have a great time -
bring your best cosplays!"

Born in South Korea, Lee was raised in New York. After relocating to
Los Angeles on a one-way ticket, he honed his skills in musical
theater and improvisational comedy. When his first television audition
earned him a role on J.A.G., Lee went on to guest star on LAS VEGAS,
THE WEST WING, THREAT MATRIX, HEIST and ALL ABOUT THE ANDERSONS.

"I'm really looking forward to seeing James at our event this year.
We're always looking for Asian American success stories in the
entertainment industry. I remember when James was a young comedian
and now he's an international television star," said Mike Tatsugawa,
PMX Convention Chair.

Lee debuted on HEROES with a recurring role in 2006. In its first
year, the show became NBC's highest-rated program in five years and
recorded the highest ratings in the advertiser-coveted 18-24 age
demographic. Lee was promoted to full cast member for the second
season, which airs Monday nights on NBC.

"It's a great testimonial to his character that he's returning to his
roots to encourage other young artists to follow in his footsteps,"
said Tatsugawa.

Online registration and a full schedule of events are currently
available on www.PacificMediaExpo.com. Infamous television website
icon SpoilerFix will team with PMX to award free passes and front-row
access to James Kyson Lee. For more information, please visit
www.SpoilerFix.com.

About Pacific Media Expo: America's first major media trade show
dedicated to Asian-Pacific popular culture and entertainment, Pacific
Media Expo (PMX) is an industry event sponsored by the Pacific Media
Association. Pacific Media Expo will be held Nov. 9-11 at the Hilton
Los Angeles Airport. The show will feature honored guests, live
performances, panel discussions, autograph sessions, Asian cinema and
animation video rooms, art exhibitions and one of the country's only
exhibit halls dedicated to Asian media and pop culture. For more
information about Pacific Media Expo, please visit
http://www.PacificMediaExpo.com or e-mail
information@....

About Pacific Media Association: Pacific Media Association, a
not-for-profit company, is dedicated to promoting the Pacific Rim's
entertainment and media industries. PMA specializes in Asia's cultural
exports, such as anime and manga, music and live entertainment,
live-action television and films, and diverse cultural lifestyles,
while building creative communities and promoting Asian awareness
within the United States. PMA is the parent company of Pacific Media
Expo. The Pacific Media Association is located in Los Angeles,
California, USA.

Business inquiries please write to:
Pacific Media Expo
914 Westwood Blvd, Suite 586
Los Angeles, CA 90024-2905