At the beginning of 2008 Pininfarina and Bolloré set up a 50-50 joint venture
with the goal of designing, developing, manufacturing and distributing an
electric car with revolutionary technical features and formal qualities. The
company considers the BLUECAR, to be not a mere concept car but a forerunner of
the vehicle which will go into production in Italy at Pininfarina starting from
2010. Production on a commercial scale will take place between 2011 and 2017,
with the forecasted output by 2015 being about 60,000 units.

http://www.greencarmagazine.net/2009/07/italian-ev-uses-ultracapacitor-technolog\
y-to-assist-energy-storage-and-retrievalbluecar/