11/02/09 SEAN PRATT PRESENTS HIS WEEKLY ARTICLE ON THE BUSINESS OF THE BIZ

Actor Marketing Through the Mail: Advice on Using the Mail as a Medium for
Advertising by Sean Pratt

Though it requires more effort, time and money, using the mail can still give
you a lot of bang for your advertising buck.

With the advent of the Internet, and the ubiquity of email, websites and the
creation of social and professional networks, it seems that many actors have
forgotten the value of advertising through the mail. Yes, these new forms of
marketing cost far less than using the mail and offer their own unique features,
such as posting audio and video, to reach the director, agent, etc. But there
is one crucial difference where snail mail beats the Internet hands down, and
though it seems subtle, if used properly it can really grab someone’s
attention and get your message across.

To read the rest of this article go to:
http://acting.suite101.com/article.cfm/actor_marketing_through_the_mail

Based in Washington D.C., Sean Pratt has been a professional actor for more than
20 years. He also teaches classes on and writes articles about the business of
the Biz. http://www.seanprattpresents.com/


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