Greek style yogurt is the fastest growing market segment. Stonyfield has a similar product (although I'm not sure if they have just plain or with added fruit). With their own patrons it's good to see Wallaby succeeding in the marketplace (competition at the farm gate is the friend of the farmer).
MAK
Calif. company launches organic Greek yogurt
by Sustainable Food News
February 14, 2012
Wallaby Yogurt Company, Inc., a maker of Australian-style yogurts, Tuesday announced the launch of a new line of organic, low-fat Greek yogurts.
"Initially, there was some hesitation when it came to launching a Greek yogurt. The style and method of manufacturing Greek yogurt is very different from our signature product line," said Jerry Chou, founder and president of Wallaby. "But as we started to realize how delicious Greek yogurt can be, it became clear that this was the direction we wanted to go in."
All Wallaby yogurts are made without the use of starches or other artificial thickeners. Wallaby’s Greek Yogurt is strained, which is the authentic way of producing the thick, rich texture that has made Greek yogurt so popular. Wallaby also uses its traditional slow-cooking method to create the creaminess and flavor of its Greek yogurt.
Wallaby Organic Greek Lowfat Yogurt is available in a variety of flavors and sizes. Its 5.3-ounce flavored varieties feature a two-compartment cup.
Flavor pairings include Blueberries, Cherries, Honey, and Strawberries. Traditional plain yogurt is also offered in both a 6-ounce and 16-ounce size. The entire line is now available nationwide in Whole Foods Market.
5.3oz and 6oz sizes are priced at $1.99; the 16oz size retails for $3.99.
Article courtesy of Sustainable Food News, the daily electronic industry newsletter. For subscription information: http://sustainablefoodnews.com/index.php
Mark A. Kastel
The Cornucopia Institute
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