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Designer Is Drawn to His Native Roots

December 5, 2008

By Shannon Shaw

PAWHUSKA, Okla. — Ryan Red Corn believes that if you build an economic
infrastructure in the place you live, a community will emerge.

Even though his graphic design talent could let him work anywhere, he chose
to move back to his reservation and open his own graphic design firm. After
everyone doubted him, Red Corn's Red Hand Media is now one of the top
Native graphic design firms in Indian Country.

"They said it couldn't be done," Red Corn said of opening his business in
Pawhuska, a town of approximately 3,400. "Our language department's here,
all the Osages are here or around here, why not Pawhuska?"

Pawhuska is probably one of the least likely places someone would find a
store like Red Corn's. A delicate balance of cowboys and Indians, Pawhuska
boasts a tall-grass prairie, a buffalo reserve, a yearly cowboy cavalcade,
but more importantly to Red Corn, the Osage Nation headquarters.

Red Corn, a 29-year-old Osage tribal member, has built his businesses on
graphic design work for entities such as the Native American Rights Fund,
National Congress of the American Indian, UNITY and the National Museum of
the American Indian. Aside from doing artwork for Native organizations and
non-profits, Red Corn takes pride in serving tribes, nations and their
language-preservation programs.

"Each project I take on I want it to be a portfolio piece," Red Corn said.
"With each project, I take to it the same intensity and want the next one
to be better than the last."

The new look of Native advertising

Red Hand Media took off when it landed a contract in 2006 with the Native
American Rights Fund. The contract was to rebrand the 38-year-old
non-profit Native law firm to help it re-emerge into Indian Country's
consciousness. The firm's slogan, "Modern Day Warriors," was coined by
Native journalist Jodi Rave in the 1980's when she worked for NARF.

Crystal Echohawk, NARF's assistant director of development, said the firm
asked Red Corn to work with that. The firm was looking for a fresh and
sophisticated feel.

"My favorite always will be his Sitting Bull," Echohawk said. "It was the
first one he came out with and it's Sitting Bull in a suit; and that design
to this day, when I'm working with Ryan and he asks me what I think and I
say, ‘I'm sorry, Ryan, but this one will always be my favorite.'"

NARF budgeted approximately $24,000 for the campaign and raised more than
$104,000 with the help of Red Corn's design.

"We just got such a tremendous national response," Echohawk said. "We got
calls from Hollywood asking if they could run the ad and they even said,
‘We'll run it for free.'"

Red Corn's designs are a modern take on Native culture and often have a
youthful but sophisticated look that is cross-generational, Echohawk said.
Red Corn has worked with NARF ever since the ad campaign that he did for
the organization received critical acclaim. He has created similar
campaigns using Geronimo, Chief Joseph and current NARF president, John
Echohawk. The next one features a Native woman.

"His unique gift is through his design—he's just an incredible talent in
terms of recognizing the type of messaging that resonates in Indian
Country," said Crystal Echohawk. She said his designs "get to the root of
Native identity in a very fresh and contemporary way. It's gotten to such a
nice point, he understands our work. It's not a lot of push and pull with
him. He's really helped us find our stride and make us look more
professional."

Red Corn said things stepped up considerably after the NARF work. Once the
Sitting Bull ad broke, he was inundated with referrals. "It exploded into a
lot more work for me," he said.

There is competition in Indian Country for graphic design contracts, but
most of the competition is from non-Indian companies or from companies that
aren't ready for a national playing field, he said. What Red Corn brings to
the table is a Native perspective to designs that translate to Natives and
non-Natives.

"I would encourage young Natives to get into graphic design because there
is so much work going to non-Natives," he said. Since there is such a high
demand, he doesn't think Red Hand Media will be going out of business
anytime soon. "The demand is too high," he said.

Buffalo Nickel Press

Red Corn owns three businesses: Red Hand Media; Buffalo Nickel Press, a
business that prints and distributes custom shirts; as well as
Demockratees.com, his politically satirical line of T-shirts. He also
distributes Red Corn Native Foods, a line of pre-packaged Native foods.

"First thing we try to accomplish is staying in business," he says with a
laugh. But funny business aside, Red Hand Media doubled its business in the
last year, while Buffalo Nickel Press tripled.

In 2007 Red Hand Media made approximately $60,000 and is projected to make
$120,000 in 2008; Buffalo Nickel Press made approximately $97,000 in 2007
and is projected to make $230,000 in 2008, Red Corn said.

Upon entering Buffalo Nickel Press, patrons see an explosion of color from
his Demockratees line, which can either be taken as offensive or genius. On
the walls of his store are spray-painted murals of Osages, Osage dancers
and Osage chiefs.

"I'm not forcing my opinions on anyone ... only if they come to my store
and see the front of it," he said, laughing. The front of his store is
covered with freedom of the press ads and other political literature.

Red Corn does all of his work for Red Hand Media out of his store. While
most of his business is from Natives, non-Native businesses have come
knocking. Red Hand Media was selected by the American Indian Chamber of
Commerce of Oklahoma, Tulsa Chapter, as the 2008 Company of the Year.
Non-Natives pay attention to that award.

"It probably puts us on the radar, although we do a lot of work for
national clients," Red Corn said. While his job is making other businesses
look good, the award will bring attention from businesses in Oklahoma that
may not have been aware of Red Hand Media. "We work for everyone; we did
work for Sony last month." he said.

He has only two employees at the moment who hold the place together when
he's out of town, he said. The work is too much for one person and Red Corn
said that Todd Vedder, his assistant for the last year and a half, nearly
has a panic attack. Vedder is Pawnee/Otoe/Iowa.

"We've got clients from all over," Vedder said. "It gets pretty busy."

So busy, in fact, that during the summer Red Corn has to hire eight
employees and just hired another full-time assistant, Casie Renee, Choctaw.

"I met Ryan about two to three years ago and I had heard about
Demockratees," she said. "I approached him, and we became friends. We've
been adding some structure and organization to the businesses."

An Osage way of life

The main appeal of the Osage reservation to Red Corn is his involvement in
the culture here.

"You have to have Osages in proximity to have a community," he said.
Creating a lasting community is important to Red Corn. Most of the clients
who come into his store are Osage and he's proud of that.

Once he moved to Pawhuska, he took the initiative to enroll in the Osage's
growing language program. Mentored by his uncle, Talee Red Corn, one of the
tribe's more fluent speakers, Ryan Red Corn does work for the program and
for other Native language programs around the country.

"I am thoroughly invested in making sure that our language continues to
survive for future generations," Red Corn said. "It is the window to a true
Wa.zha.zhe (Osage) thought process."

"Without involvement in language and cultural literacy in our people's ways
by our tribal members, community members and our youth, there is no Osage
Nation. These things are the basis for which all extensions of our tribal
sovereignty are based," Red Corn said. "To recognize this is to understand
the importance that its existence be concreted."

Red Corn took it upon himself to learn Osage traditional songs and
regularly sings at Osage functions. He dances in the Osages' three
In-Lon-Schka dances and is a member of the Pawhuska In-Lon-Schka dance
committee.

"He's always been willing to listen and willing to do that extra effort so
he could learn tradition, learn culture and learn language," Talee Red Corn
said. "He was a good listener and had an open heart to be able to
understand, to be able to comprehend the old traditional way of the Osage,
if I can say that. I feel real inadequate in saying that myself but I feel
he took it to the best level you can go for our family and our tribe."

Ryan Red Corn continually stays committed to traditional singing and
sacrifices his time so he can sing at dances in Oklahoma and learn the
songs and learn the meaning, Talee Red Corn said.

"I enjoy singing, dancing and being around the drum and the fellowship that
happens during those times," Ryan Red Corn said. "You can't get that by
living anywhere else in the world than right here (on the Osage
reservation). The same goes for the language. The best place to learn and
talk Wa.zha.zhe i.e (Osage language) is here at home."

Shannon Shaw, Osage, is a reznet assignment editor and the communications
coordinator for the Osage Nation in Pawhuska, Okla. A former reporter at
the Santa Fe New Mexican, Shaw is a graduate of the American Indian
Journalism Institute and the University of Oklahoma.