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Sioux logo T-shirt stirs controversy

By Ryan Schuster
Grand Forks Herald - 12/05/2007

A T-shirt produced by a North Dakota business at tempting to poke fun at
the UND Fighting Sioux logo controversy has inflamed tensions on an already
sensitive issue.

The shirt, which James town, N.D.-based Orriginals Inc. began printing
about a week ago, includes the words: "No Sioux Logo No Sioux Casinos!" It
also features UND's Indian head logo with the words: "Hostile and Abusive,"
and plots out the location of three casinos in North Dakota and South
Dakota, which it describes as "Destructive and Addictive."

"This is not a sentiment we are promoting, fostering or supporting in any
way, shape or form," said UND spokesman Peter Johnson. "We just don't think
there is any place for this type of thing in the dialogue we would like to
have. It is not what the University of North Dakota is about."

UND has agreed to discontinue use of the Fighting Sioux name and its Indian
logo within three years if it is unsuccessful in winning tribal support.
The NCAA at one point alleged that UND's use of the nickname and logo
created a "hostile" and "abusive" environment for American Indian students.

Johnson said Licensing Re source Group, UND's licensing company, has
prepared a letter asking Orriginals Inc. to stop using the trademarked UND
logo.

"What we want is for them to cease and desist selling them," Johnson said.
"If they use our image in any shape or form and are violating the rights we
have in marketing our image, we will take any steps we need to protect our
image."

Len Orr, the founder of Orriginals, who designed the shirt, said the
school's logo has been blacked out, leaving only a silhouette, in the
T-shirts for sale on the company's Web site. The shirts, which are listed
for sale for $14.95 each at www.orriginals.com, are not available in
stores.

"If they tell me to stop using it, I will probably stop using it," Orr
said. He said he might remove the logo and continue selling the shirt
without the logo.

Orr, a UND hockey fan, who said he has received about a dozen Internet
orders for the shirts, said they began as a joke. He designed the artwork
for the shirts and printed one out for a friend about a week ago. Since
then, more people have started asking about them, he said.

"They say the logo is abusive and hostile," Orr said of nickname and logo
opponents. "That's their side to that. But (American Indians) put their
name all over a casino, which I think is addictive and destructive. I just
kind of thought that was ironic."

The production of the T-shirt along with passionate and sometimes racist
remarks on Internet blogs and talk radio show the divisiveness of the
issue, one that doesn't appear to be going away, at least until UND does or
does not get tribal approval for the name in the next three years.

"It's certainly not going to help matters," Johnson said of UND's attempt
to win tribal approval. "It might inflame things a little bit. It's
certainly not going to be perceived by many as positive."

Lucy Ganje, a member of the Campus Committee for Human Rights at UND who
opposes the use of the nick name and logo, called the shirt "derogatory."

"It's just one more example of issues that are going to have to be dealt
with over and over again," she said. "This T- shirt is nothing new. The
sentiment has been there."

Leigh Jeanotte, director of American Indian Student Services at UND, said
racist T-shirts depicting American Indians crop up from time to time and
described the shirt as "truly sad and very disrespectful."

"These types of actions are going to continue if we continue with this
name," Jeanotte said.

Orr said he understands the stance of nickname and logo opponents, but said
he doesn't think UND's logo or nickname are offensive.

"I'm not out there saying one is right or one is wrong on one side," he
said. "But I think casinos can be just as destructive as the use of the
logo for sporting events. That's my opinion on it."

Nickname proponent Don Barcome Jr. said he believes the nickname and logo
are respectful to American Indians, but says the shirt is not likely to
help the situation.

"I'm not impressed," he said. "I don't think that's right. The only way
this is going to come to a final closure is if the tribes vote and have
their say, and we have closure."

There are slightly more than 400 American Indian students among UND's
student population of about 12,500, and between 20 percent and 25 percent
are Sioux, Jeanotte said.

"I think that we just need to listen to the tribes and for the sake of all
our students, get this behind us," Ganje said.