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Chief Henry was face of tribal tourism

by Joe Martin
published November 29, 2007 12:15 am

It was a few years ago, when the U.S. Commission on Civil Rights issued its
condemnation of Native American-themed sports mascots. I was working at the
Cherokee One Feather and just happened to have CNN on when the late Vernon
Bellecourt, American Indian Movement activist and vocal Native-themed
mascot opponent, appeared to discuss the condemnation. What caught my ear
was his mention of my tribe as a supporter of the practice of objectifying
Native-American culture.

Wanting some clarification, I called Bellecourt. He referred specifically
to the practice of “chiefing” where tribal members dress in
Hollywood-inspired regalia to pose for photos with tourists.

Bellecourt gave his side of this issue, but I needed an opposing viewpoint.
Who better than the man who had attained the most fame in this practice,
Henry Lambert, otherwise known as “Chief Henry”?

The practice of chiefing is controversial even in a community known for
tolerance of native stereotypes, and Chief Henry was often a target of
criticism. Through my interview, I found him to be a genuinely kind and
gracious person.

After a straight-shooting defense of his profession, which allowed him to
make a living, support his family and put five of his six children through
college, he gave me a tour of his home, which was adorned with pictures of
his family. He showed me some of his craftwork.

I couldn’t help admiring who turned out to be a mountain of a man. Even
some of those who’ve been critical of Lambert’s profession were charmed by
his presence. He certainly had my respect.

Since that interview I’d see Chief Henry once in a while. He’d stop by the
office, or I’d catch him out somewhere.

I’ve thought about him as his son Patrick Lambert was narrowly defeated in
a highly controversial and ugly election for principal chief. I’m sure
Chief Henry handled it with the dignity I’ve come to know from him.

Chief Henry died Nov. 20, but he leaves a lasting legacy. No one can match
the contributions he made in promoting Cherokee. He was the face of
Cherokee tourism, and he will be greatly missed, by locals and people the
world over.

Joe Martin lives on tribal trust lands in Cherokee County.