Article Title: Top 10 Reasons to Keep Logo Lapel Pins on Hand
Author Name: Caryn Smith
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Word Count: 609
Category: business > marketing
Copyright Date: 2009
Web Address: http://www.lapelpinsrus.com
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Top 10 Reasons to Keep Logo Lapel Pins on Hand
By Caryn Smith © 2009, All Rights Reserved
When you think about marketing a new product or improving
employee morale, lapel pins are one of the first ideas that come
to mind. But lapel pins aren't just for special occasions. In
fact, keeping lapel pins on hand that simply bear your logo is
an excellent plan.
Because these pins are so affordable, your business can use them
in a variety of ways. Here are the top 10 reasons to keep
plenty of logo lapel pins on hand.
1. Public Speaking - Businesses are often asked to send
representatives to speak at Chamber of Commerce events or to be
keynote speakers at conferences. College representatives find
themselves talking to perspective students at high schools as
well as churches. In all these cases, lapel pins can be handed
out to those in the audience in order to keep your organization
fresh on their minds.
2. Tours - Wineries, manufacturing plants, radio stations, and
bakeries are types of businesses that offer tours to interested
groups. Including lapel pins in the souvenirs given to each
visitor will remind them to purchase your products later on.
3. New Clients - Realtors give relocation packages to those
moving to a new area. These packages can include information
about local doctors, CPAs, attorneys or other professional
services. Add a lapel pin to the brochures you send and make a
lasting first impression.
4. Charitable Organizations and Nonprofits - There are numerous
charities looking for donations, so how do you stand out above
the others? Include lapel pins in mailings asking for donations
or thank you notes sent to contributors. They also work well as
a gift to those attending an open house at your location.
5. Sponsorships - Is your business sponsoring a tradeshow,
sporting event or fundraiser? Lapel pins are a great idea to
include in each goody bag. Every person who wears one brings
awareness to your business and the event.
6. Tradeshows and Conventions - This is a time when people go
from booth to booth looking for great give-a-ways. Make it fun
by trading your lapel pins for business cards from visitors.
You get lots of great leads and they get a neat gift.
7. Networking - Business networking groups give you a chance to
meet new customers and expand your circle of associates. Want
to make your business cards more noticeable when exchanging them
with others? Attach a lapel pin to your card and see what a
difference it makes.
8. Sales Presentations - Giving a sales presentation? You'll
want to make a professional impression. Do so by including
lapel pins with the proposal you leave behind.
9. Product Launches - The idea with a new product is to have
numerous people try it then let word of mouth work for you.
Lapel pins make this an easy process. Pins can be creative by
using danglers, spinners, blinkies, sliders and more. With fun
and exciting lapel pins, potential customers will be seeking out
your new product.
10. Media Events - Holding a press conference? Reporter
involvement can mean the difference between a little coverage
and a lot. After the interview, provide them with lots of
pictures, plenty of fact sheets and your logo lapel pin to wear.
Lapel pins are one of the best ways to gets an abundance of
exposure for your business without spending excessive amounts of
money. They're versatile, attractive and very affordable.
Invest in lapel pins for your organization and see what a
difference they make.
Caryn Smith is Manager of Lapel Pins R Us. Visit
http://www.lapelpinsrus.com today for custom lapel pins in just
10 days, guaranteed!