Once upon a time there was a newsletter. It was called "The Simpsons World Order" (SWO) and a number of columnists wrote some really wack things in it. But then Big Mister Editor Man, also known as "Spot," was like "hey waitaminute, this is a SIMPSONS newsletter, and THEY are writing about 'the bandroom rats' and 'the world according to Mr Drinkworth' (and I shall try to haul these out from his archives), and in a fit of vindictiveness demanded that only articles about the simpsons be written.
These certain columnists, being the cantankerous lot they were, would not comply. Their articles subsequently ceased, and the newsletter soon ceased circulation itself.
They then resolved among themselves to start a newsletter of their own. If Spot could do it, well then obviously anyone could. And now, about a year and a half later, we are in regular production and spreading our iron grasp over an ever larger thralldom. In a good way of course.