This morning I watched David Kirby's keynote address to the February
2005 DAN! Conference in Boston (http://www.danwebcast.com).

When talking about his two appearances on Imus, Kirby said that
after one show, in the time it took him to drive from the Imus
studio in Secaucus, NJ to him home in Brooklyn, NY, EOH climbed to
#8 on Amazon.com's bestseller list.

We can easily make it #1.

I've talked about this before on this board, and I know it works
because I've part of an Amazon blitz before for a Joe Vitale book.
It goes like this:

A large number of people go to Amazon.com on a certain day and buy
the book. Because Amazon.com calculates its bestseller list hourly,
a few hundred people can significantly affect the ratings. In
contrast, newspaper bestseller lists are based upon survey info from
thousands (the NYT surveys 5,000) of bookstores and are published
weekly.

Proposal: That we here on the EOHarm newsgroup, who know how
important Kirby and his book has been and will be to bringing our
issues to light, coordinate an EOHarm Day. Our goal will be to make
EOHarm the #1 seller on Amazon.com for at least 24 hours and longer.

You don't have to be a marketing whiz to figure out the hay that St.
Martins could make with that.

Some things we could do:
1. Craft an announcement/invitation-to-participate that we send to
our personal email lists, to autism-related web sites, and elsewhere.
2. Come up some reward: If a participant emails a copy of their
Amazon receipt (dated) for EOHarm to somewhere (I hereby volunteer),
then some freebie is distributed electronically.
3. Appoint an EOHarm Day committee to oversee the effort.
4. Do it more than once throughout the year.

Now is the time. We must not let this moment pass without getting
everything we can out of what Kirby and St. Martins (and the parents
who were such an important part of the story that Kirby told) have
created.

Here's a test for you: Delete all of your browser's Amazon cookies,
browser history and location bar history. Go to Amazon.com "clean."
When there, click on "Top Sellers." You'll see four items on the
next page: one book, one DVD, etc. Let's put EOH on that page.

Click on "Books"--the first page is the Top 25 sellers on
Amazon.com. Let's put EOH on that page.

By doing an Amazon blitz, we can put EOH on these high-trafficked
pages. Most of all, we are sure to take it out of its current
ranking--which hovers around 1,000.

Not good enough is not good enough! Let's make this the number one
book on Amazon. Who's with me?

Davey's Dad